A new study by mobile and tech retailer Currys surveyed 2,000 UK residents to discover the nation’s favourite takeaway food. In the West Midlands, Chinese takeaway topped the list with over half (51%) of those in this region putting this in their top three.
This was followed by pizza with 47% picking this takeaway type as one of their favourites in second place, and in third is Friday night British staple, fish and chips, which is a top three favourite in this region for 43%.
| Takeaway type | % of those in the West Midlands who put this in their top three |
| Chinese | 51% |
| Pizza (e.g. Domino’s, Pizza Hut) | 47% |
| Fish and Chips | 43% |
| Indian | 42% |
| Burgers/ American style takeaway (McDonalds, Burger King) | 27% |
When it came to how much people are spending per person per month on takeaways, the majority of those in the West Midlands (35%) said they spend £11-£30 each month on average. This is a modest amount considering the majority (26%) order a takeout at least once a week, but nearly 1 in 5 (18%) admit to having takeout 2-3 times per week.
When asked what the top issues they face with takeout were, the majority of West Midlands residents put incorrect or missing items at the top of this, with 36% experiencing this issue with their takeaways in this region.
6 in 10 West Midlands residents want healthier takeaway options
The study also asked about the healthiness of takeaways in general, and although 68% of those in the West Midlands never look at the calories of their takeout orders, 60% wish there were healthier takeaway options near them. Plus, over half (57%) are worried about the healthiness of their takeaway orders.
This worry, however, doesn’t seem to be impacting consumption, as the same survey revealed that for half of those in the West Midlands say their takeaway consumption has remained the same over the past year, and a fifth says it has actually increased slightly.
You can view the wider study here: https://www.currys.co.uk/techtalk/mobile/takeway-nation.html