Swapping the TV camera for the chicken counter, Josie was busy serving up a variety of delicious chicken and chips dishes for free to clucking’ mad food fans.
Iceland’s Chicken Shop, situated at 264 North End Road in Fulham, opened its doors for one day only giving Fulham foodies a chance to sample the best of the brand’s chicken products.
The takeover was unveiled to coincide with the supermarket predicting that this year will be its biggest ever for chicken sales across its store portfolio.
Iceland’s exciting new product range includes everything from Chinese Sticky Shredded Chicken and Salt and Pepper Chicken Skewers, to Chicken Wings – all of which were of course endorsed and loved by Josie herself.
At the takeover though, it was Iceland’s brand-new Chicken Tenders and chips that fans were queuing up for a first taste of – which came in a range of delicious flavours including Paprika, Garlic & Herb, Salt & Pepper, Buttermilk, Southern Fried, and Hot & Spicy.
Josie Gibson, Iceland brand ambassador, said: “What an incredible day! I can now officially add ‘Chicken Shop Server’ to my CV and I’ve absolutely loved every minute of it – Josie's Fried Chicken has a ring to it if you ask me and I don’t want to take my uniform off!
“The energy and excitement is what has made this event so special. Iceland’s brand-new chicken range is absolutely delicious - crispy, juicy, and packed with flavour. It’s guaranteed to tantalize your taste buds, and I can’t wait for everyone to try it!”
Paul Dhaliwal, Chief Commercial Officer at Iceland Foods added: “At Iceland, we're shaking up the chicken game and what better way to give our fans a chance to sample our amazing range than to take over a whole Chicken Shop. We wouldn’t be surprised if we sold more chicken than KFC!
“We predict 2025 will be the biggest year for chicken sales at Iceland and our new range is so good...even the competition might want to come by and taste it!”
As well as unveiling their store takeover, the supermarket has also announced they are searching for a Chief Chicken Officer (CCO) who will be crowned as the real Chief of Chicken. The role has been created after research, conducted by Iceland Foods, revealed that almost half the nation (43%) would quit their current jobs to become a fried chicken taste tester – and 1 in 6 Londoners.
Other findings showed that Londoners’ favourite meat was chicken (40%) with four in ten (40%) admitting to having it more than three times a week and a further 13% enjoying it up to 6 times.
Not only will Iceland’s clucking-mad CCO receive a £5,000 fee for their services, but they’ll also receive a year’s supply of chicken via a loaded Bonus Card and be treated like royalty on an exclusive visit to head office.
Those wishing to apply for the role of CCO can do so on Iceland’s website https://www.iceland.co.uk/campaigns/chief-chicken-officer