This groundbreaking year-long initiative aims to shine a light on the benefits of CBD while also promoting body confidence through the destigmatisation of nudity.
The campaign, launched in collaboration with Leicestershire social media expert Estelle Keeber, is designed to spark nationwide conversations about health, wellness, and transparency. With monthly themes including naked podcasts, barefoot walks, and art installations, the campaign will culminate in a daring naked world record attempt this December.
Vicky, an award-winning CBD business owner, has faced significant challenges in promoting her products due to strict advertising restrictions and misconceptions about CBD.
These frustrations led to the creation of Naked Truth, which seeks to raise awareness of CBD’s wellness benefits while encouraging society to embrace greater transparency and authenticity.
“For too long, CBD has been overshadowed by outdated stigmas,” explains Vicky. “Through this campaign, I want to show people how transformative CBD can be—not just for physical health, but for mental and emotional wellbeing too. By pairing it with conversations about body positivity, we’re tackling two stigmas head-on.”
Each month, the campaign will focus on a unique theme aimed at engaging communities and encouraging participation. Highlights include:
- Naked Podcasts: Thought-provoking discussions on CBD and body confidence.Barefoot Walks: Mindful events that connect participants with nature.
- Art Installations: Creative displays celebrating the human form and natural wellness.
- Naked Calendar: A light-hearted tribute to confidence and authenticity.
While the campaign is based in Cambridgeshire, Vicky’s vision is to inspire communities across the UK. She has partnered with Estelle Keeber, a Leicestershire social media expert and long-time body positivity advocate, to amplify the campaign’s reach.
“Estelle’s experience in pushing back against societal norms makes her the perfect collaborator for this project,” says Vicky. “We both believe in the power of transparency, and together, we’re creating a movement that we hope will leave a lasting impact.”
The year-long campaign will conclude in December with a bold naked world record attempt, symbolising the campaign’s commitment to breaking down taboos and celebrating confidence.
For more information about Naked Truth: The Year of CBD Awareness, including upcoming events and participation details, follow the campaign on Instagram