Paramount Properties is creating a minimum of 100 Easter baskets filled with treats that aim to give families a moment to pause, play, and enjoy being together over the spring festivities. Each basket costs £6 to produce, with Paramount asking the public to donate £3 and they will match the amount to make up the requirement.
Inside the baskets will be one of each of the following: a chocolate Easter egg, pack of duckling marshmallows, a jellybean carrot, an Easter lollipop, a grow-your-own sunflower kit and a nature trail for a family scavenger hunt through Queen’s Park.
Originally set up during the COVID-19 pandemic to support people who needed a safe way to collect essential items, the food bank has now grown as the demand for basic necessities has increased in-line. The Hub is completely community-run, with a dedicated team of volunteers who give up their free time to support and maintain the organisation’s operation.
Spencer Lawrence, lettings and sales director at Paramount Properties, said: “When we first partnered with West Hampstead Community Food Hub during our Stocking Stop campaign last December, they were servicing around 180 families. That number has now almost tripled to 600 families.
“Times are tough, families are struggling, and with the new demand, our local food bank needs our support now more than ever. That’s 600 households in our area facing food insecurity, and as local estate agents, we have a duty of care to the communities we serve.”
Pranay Hariharan, co-founder of West Hampstead Community Food Hub said: “In the world we’re living in today, it’s more important than ever for communities to come together and support those in need, especially when that person in need could be your neighbour or someone you walk past every morning.
“There’s something really powerful about not relying solely on government support but instead creating a community where everyone does their bit.”
To donate towards the Operation Easter Basket campaign and support West Hampstead Food Hub please visit the GoFundMe page at gofundme.com/f/operation-easter-basket-for-the-west-hampstead-food-bank