The ambient gravy brand is encouraging the nation to pick up one of its Bisto Favourites Gravy Granules, with a sparkling blue diamond worth approximately £1,500 up for grabs for three lucky winners!
To win a round one-carat, brilliant cut, blue lab-grown diamond, shoppers will need to find one of three unique Feathers McGraw winning tickets hidden in promotional packs, and follow the instructions provided to claim their prize.
There is also a chance to win other prizes, from Bisto Roast Seasoning e-vouchers to iconic must have collectable merchandise celebrating the much-loved villain, Feathers McGraw.
That includes novelty 3D plush slippers, a two-pack of stylish, printed socks marked with his distinctive features and insulated water bottles with a pop off silicone lid that resembles Feathers’ brilliant chicken disguise (also known as a red rubber glove). One of these prizes could be yours! For a chance to win simply visit winwithbisto.co.uk.
The main on-pack promotion will be open until April 16, followed by a wrap up draw running until July 16. Shoppers can choose from one of four Bisto gravy flavours to try their luck.
Kate Drew, from Bisto, said: ‘‘We are delighted to be teaming up with the much-loved duo and British treasures, Wallace & Gromit for this exciting partnership. We wanted to bring something different to our fans this year, and this unexpected collaboration drives excitement by not only bringing together two iconic brands and family favourites but by giving people the chance to explore the brand in a new way.
"We’re giving away some fantastic prizes, and we know that these will be a hit with collectors and fans of both Bisto and Wallace & Gromit.’’
Laura Burr, senior brand manager at Aardman added: ‘‘Bringing together two of the nation’s favourites has been a fantastic way to kickstart the year and we have loved working with Bisto on this cracking partnership with Wallace & Gromit. Not only has it brought our iconic duo to the nation’s mealtimes but has given something exciting for fans to get involved in.’’