From 7-21 April, the venue will reserve the first hour of each weekday exclusively for families, offering access to their premium racing simulators in a welcoming environment free from professional racers. The new initiative creates a pressure-free space where families can enjoy competitive racing regardless of skill level.
"We built Kids Club to give families something they'd actually enjoy doing together," says Ryan Price, UK Head of Marketing at F1® Arcade. "The different skill settings mean it's a level playing field, but nothing captures the spirit of family bonding quite like a parent knocking their own child off the track!"
To complement the racing experience, F1® Arcade has introduced a budget-friendly Family Package priced at £59 for four people. The package includes a variety of sharing platters, flatbreads, and kid-friendly options such as pizza, chicken tenders, and burgers. Early arrivals can also enjoy breakfast selections including Avocado on Toast, Buttermilk Pancakes, and Dynamite Chicken and Waffles.
The Kids Club sessions will run on weekdays during the Easter holiday period, operating during the first opening hour each day. While pre-existing bookings will be honoured, walk-in customers will be accommodated if space permits.
F1® Arcade opened its flagship 16,000 square foot London venue overlooking St. Paul's Cathedral in December 2022. The company has since expanded to Birmingham and several U.S. locations including Boston and Washington D.C., with planned openings in Denver, Las Vegas, and Philadelphia.
As the only officially licensed F1® competitive socialising experience designed for the mass market, F1® Arcade features racing simulators developed in collaboration with Formula 1® and Studio 397's rFactor 2 racing simulation platform.
Families interested in the Easter Kids Club are encouraged to book in advance at f1arcade.com as spots are limited.