Alex Swift
20 March, 2025
Business

OurPetsLife lands £300k to unleash growth in the premium pet product market

OurPetsLife (OPL), a leading premium pet product retailer, has successfully secured £300k. GC Angels led the funding round, which includes private investment from crowdfunding platform, Seedrs. The investment will support OPL’s ambitious plans to expand its market reach, further develop exclusive brands, and grow its customer base globally. According to data from Money Expert, in the UK alone, dog and cat owners spend £18 billion per year on products for their pets and the global market is set to be worth £300bn by 2027.

L-R: Ranvir Singh (GC Angels), Elliot Roxby (OurPetsLife)

OPL currently partners with 22 distributors in 27 countries but is focused on expanding into new markets to capture a larger share of the global pet care industry.

Founded in 2018 by Elliot Roxby, OPL is set to become a household name in the pet care industry, providing dog and cat owners with high-quality, innovative solutions that improve pet health and wellbeing.

It offers a range of premium products through its six own brands and over 40 third-party brands, sold directly to consumers via its website and Amazon, as well as through approximately 2,000 pet shops worldwide. Catering to all pets of all sizes, the business stocks hundreds of product lines, including dog and cat grooming products, ear cleaning kits, treats, accessories and more.

Growing from a bedroom startup with just £5k in seed funding, OPL has already made impressive strides, reaching £1m+ annual turnover business within five years. This success has been driven by its commitment to providing high-quality products and strong customer satisfaction.

OPL is committed to offering pet owners products that enhance their pets' lives and create a sense of community. In addition to expanding its product range, the business plans to expand its team and customer service operations, using Manchester as its base and creating jobs in the region.

Elliot Roxby, founder of OurPetsLife, said:“Coming from a working-class background, I always dreamed of building a business. I started OurPetsLife from my bedroom, driven by a passion to create something truly special for pets and their owners and it’s been incredible to see how far we’ve come since those early days. This investment marks a key milestone in our vision to become a global leader in premium pet products. With this funding, we’re not just scaling - we’re innovating and with Ranvir and GC Angels behind us, I’m confident we’ll keep delivering high-quality products that pet owners can rely on.”

Ranvir Singh, investment manager at GC Angels, said:“The pet product market is one we are really interested in at GCA. In 2023, Butternut Box – a UK tech-driven pet food brand - secured £280m in funding from General Atlantic. This shows there is real potential for a company like OurPetsLife to do similar. Their focus on creating premium, unique products that strengthen the bond between pets and their owners really resonates with us. With this funding, we’re confident they’ll not only expand their reach but also raise the bar in the global pet care market.”

For more information about OurPetsLife, visit https://www.ourpetslife.co.uk.