With popular easter eggs from big-name brands soaring in price by up to 50% according to Which?, it’s no surprise that according to SMARTY’s research, half of Brits who have bought an egg for a loved one have found the recipient to be underwhelmed by the size of the egg housed inside the box.
The study also found 85 per cent were irked by how brands ‘hide’ the size of an egg with their packaging, with 71 per cent feeling shortchanged by its size.
Nearly nine in 10 (87 per cent) estimate eggs are generally smaller than they were only five years ago – and as a result, 24 per cent are frequently checking the weight of their potential purchase.
While 51 per cent believe the chocolate is thinner than it used to be.
Yet, Brits are willing to spend an average of £5.70 on the average branded egg.
However, 73 per cent haven’t bothered buying an Easter egg because they simply thought it was too small for the price.
As a result, 62 per cent have bought another confectionery product entirely because they felt it offered better value than the traditional offerings.
But 79 per cent would be more likely to buy an egg if a brand made a point of making them bigger, to the size they were in the past.
Beyond chocolate, those polled via OnePoll, were also irritated by rising energy and water bills – as well as council tax and mobile phone contracts.
Sayed Hajamaideen, Head of Brand & Marketing at SMARTY Mobile which is offering 80GB for £10, which is double the data of its standard £10 plan, said: "Year after year, customers are hit with hidden price increases on everyday purchases, from household bills to even Easter eggs.
"At SMARTY, we believe life shouldn’t come with sneaky charges. That’s why we keep things simple—no unexpected price hikes, just great value.”