Emma Lloyd
1 April, 2025
News

New sustainable development eases housing pressure in Guildford

Leading roof tile manufacturer Russell Roof Tiles has supported with the delivery of a high-quality residential development in Guildford as hiked housing targets continue to mount pressure.

Russell Roof Tiles support Bloor Homes with The Paddocks scheme in Ash Green

Following the update to the National Planning Policy Framework (NPPF) in December last year, a revised view has been taken on Labour’s pledge to build 1.5m houses in this government. The changes saw the annual number of new homes expected to be delivered in areas across the UK rise, for Guildford this target has increased by over 50 per cent from 743 to 1,170, putting pressure on Guildford Borough Council.

Helping reach this objective, Russell Roof Tiles recently provided its complete roof system to Berkshire housing developer Bloor Homes for its new scheme located in Ash Green.

Russell Roof Tiles provided it's Lothian 145 Tiles for The Paddocks scheme in Ash Green
Russell Roof Tiles provided it's Lothian 145 Tiles for The Paddocks scheme in Ash Green Credit: Russell Roof Tiles

The Paddocks development, due to be complete in 2026, provides 93 one-to five-bed properties. Blending a rural feel with modern convenience, it will offer an in-demand selection of diverse, open-plan homes for families and first-time buyers.

Russell Roof Tiles produces thousands of concrete roof tiles and accessories every week used on roofs across the country and continues to see growing success in the south as planners and housebuilders seek a more sustainable alternative to traditional tile materials.

The new Bloor Homes scheme has a focus on being environmentally friendly which extends to the use of high-performance materials to help reduce its overall carbon footprint and enable the homes to ‘grow’ with their natural surroundings. Russell Roof Tiles’ products provided the project with the desired rural roof look whilst meeting the needed sustainable credentials to enable Bloor Homes to provide energy-efficient homes.

Russell Roof Tiles has always been at the forefront of sustainability and was the first UK roof tile manufacturer to have achieved an “Excellent” rating for responsible sourcing. In 2022, the company also announced plans to become a  Net Zero business by 2040, focusing not only on its manufacturing impact but the wider influence of its products too.

Russell Roof Tiles has been specified across various developments in the south such as Berkshire, Essex, Oxfordshire, Hertfordshire, Surrey and Hampshire. The manufacturer has previously supported Bloor Homes on a number of developments and last year was specified for the first phase of a multimillion-pound ‘garden city’ scheme in Hampshire, which over the next 10-15 years will be built to provide 2,550 homes and a range of amenities.

Russell Roof Tiles provides products for the UK’s top house builders and high-profile social housing and commercial projects, where eco-credentials are of the utmost priority. It is the manufacturers’ investment in product development, with innovative new products well suited to the Southern market, which is attributed to growth in the area.

Russell Roof Tiles is the largest independent manufacturer of concrete derivatives in the UK pitched roofing market and is a pioneer of state-of-the-art roof tile design and manufacturing, focusing on concrete pitched roof tile production.